Copywriter

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Job title: Copywriter

Company: Gallagher

Job description: Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live in a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them and fuel their futures.

Position Summary:

Copywriters play a key role in content development across all media, including digital and print deliverables, collaborating with Creative Director and brand marketing team from initial concept through completion/delivery. Primarily focused on exploring, developing, and producing innovative ideas appropriate to the marketing strategy, role incumbents will drive the creation of original concepts that result in effective and compelling communications.

Key Responsibilities:

  • Consulting with management to determine marketing strategies; conducting market research as it applies to writing copy relating to company products; writing headlines, long form copy, promotional copy, scripts, web copy, content strategy; social media content creation and all related copywriting; developing a clear and consistent brand voice; reviewing and editing all copy for clarity and proper grammar and punctuation; and working closely with department and division members to coordinate deliverables with Project Managers.
  • Analyzing trends and monitoring competitive advertising .
  • Determining most effective format to use for various communications projects.
  • Providing recommendations on marketing programs to management.
  • Collaborates with graphic design team on campaign concept development.
  • May provide guidance to lower-level staff, but has no formal supervisory responsibility.

Desired:

  • Has superior attention to detail, a hatred of typos, and a love of grammar.
  • A confident verbal communicator who loves to tell stories.
  • Can craft a headline, short and long copy, and a rousing manifesto.
  • Relishes the opportunity to write decks and present them to stakeholders.
  • Has good listening skills.
  • Ability to interpret, understand and simplify complex briefs.
  • Can take on board feedback and criticism.
  • Deliver exceptional copy and implement strategic and conceptual thinking.
  • Create and manage original, persuasive and conceptually compelling work for campaigns, content and experiences, across a variety of clients.
  • Inspire colleagues, clients, and audiences through persuasion and communication.
  • Apply storytelling and behaviour science to find opportunities for clients.
  • Quickly understand the brand’s tone-of-voice and write compelling, on-brand copy for a variety of audiences and media.
  • Challenege and develop the creative output of the Creative Team. Whilst maintaining quality and efficiencies.
  • Transform logistical information into timely, informative, and actionable content that’s aligned to our client’s brand’s voice and style guidelines.
  • Present and sell your own work, both internally and externally.
  • Understand and immerse yourself in the client’s strategic objectives and audience insights.
  • Responsible for the creation and production of a high volume of copy, adhering to our in-house KPIs.
  • Develop cooperative solutions and cohesive storytelling through partnership with the senior design team.
  • Brief and/or review the content of other writers (internal and freelance) as required.
  • Carry out duties following internal policies and procedures in accordance with applicable laws, rules, regulations, good governance, and Gallagher’s shared values, in particular, putting clients at the heart of our business.

Qualifications

Required:

  • Bachelor’s degree; Minimum 5 years Copywriting experience.
  • Proficiency in presenting and talking through creative work.
  • Knowledge of digital, non-digital and integrated media, with ability to edit content for the web and a willingness to learn how to help manage digital content.

Desired:

  • Knowledge of graphic arts is a plus.

Technical Knowledge:

  • Creative and technical copywriting skills.

Skills:

  • Excellent writing and conceptualisation skills and ability to write clear, succinct, persuasive copy.
  • Skilled in switching tone of voice.
  • Ability and desire to push and be pushed to create outstanding work each and every time.
  • Able to demonstrate a clear understanding in the client’s strategic objectives and audience insights.
  • Naturally innovative since you will be expected to create solutions for exciting and ambitious ideas for which no interaction paradigm currently exists.
  • A flair for narrative and storytelling and an understanding of the role copy plays in supporting wider project and business goals.
  • Able to demonstrate curiosity and empathy to understand different audiences and how to adapt tone accordingly.

Experience:

  • Working in a similar agency or in-house.
  • Experience mentoring and supporting junior copywriters.
  • Experience defining TOV for clients.
  • A range of work to show – anything from conceptual to technical to editorial. Ideally with a mix of long and short copy.
  • Experience and understanding of how to write copy that drives action.
  • Experience and understanding of how to deliver comms in our modern omni-channel world, both physical and digital.
  • Experience and understanding in the fundamentals of behavioural psychology.

Work Traits:

  • Must have excellent written and oral skills and be able to interface with all levels of management.
  • Outstanding organizational and time-management skills.
  • Ability to manage multiple projects and maintain workflow amid often tight, changing deadlines.
  • Strong attention to detail.

U.S. Eligibility Requirements:

  • Interested candidates must submit an application and resume/CV online to be considered.
  • Must be 18 years of age or older.
  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation.
  • Must have unrestricted work authorization to work in the United States. For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization.
  • Must be willing to execute Gallagher’s Employee Agreement or Confidentiality and Non-Disclosure Agreement, which require, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure.
  • Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.

Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, sex, color, disability, national origin, religion, creed, age, marital status, citizenship, veteran status, gender, gender identity / expression, actual or perceived sexual orientation, or any other protected characteristic. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Expected salary:

Location: Georgia

Job date: Thu, 14 Apr 2022 07:44:45 GMT

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